What is a Comparative Market Analysis (CMA)?
A CMA is the foundation of every smart offer. It compares your target home to recent sales and produces a defensible price range. OfferEdge automates the full CMA workflow and turns it into a ready-to-present offer strategy.
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The basics
How a CMA works in real estate
Agents have run CMAs for decades. The logic is simple — but the manual work is tedious.
Find comparable sales
Identify 3–10 recently sold homes near the target property with similar beds, baths, square footage, and condition.
Adjust for differences
No two homes are identical. Adjust each comp up or down for size, condition, lot, and location relative to the subject.
Recommend a range
Synthesize the adjusted comps into a price or offer range that reflects current market conditions and competition.
Beyond the traditional CMA
A traditional CMA tells you what sold. OfferEdge tells you what to offer.
Traditional CMA
- • Manual comp selection from MLS
- • Static price estimate
- • No win probability
- • No negotiation guidance
- • Hours to prepare
OfferEdge CMA + Offer Strategy
- Automated, weighted comp selection
- Three priced strategies (Conservative / Market / Aggressive)
- Win probability on each tier
- Ready-to-use negotiation scripts
- Branded PDF in minutes
Step-by-step
How to do a comparative market analysis
The same workflow top agents use — accelerated by OfferEdge.
Pull comparable sales
Gather 3–10 recent sales within 0.5–1 mile of the subject property. Filter for similar beds, baths, square footage, and condition. Prioritize sales from the last 90 days; use 180-day sales only when recent inventory is low.
Adjust for differences
Adjust each comp up or down based on differences from the subject property. Larger homes, better condition, and premium lots command higher values. Smaller homes, dated finishes, and adverse locations reduce value. The adjustment grid is the core of a defensible CMA.
Recommend a price or offer range
Synthesize the adjusted comps into a price band. In a hot market, lean toward the top of the band. In a cooling market, lean toward the bottom. OfferEdge automates this step and produces three priced strategies with win probability.
Common questions
Comparative market analysis FAQs
Keep reading
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